Statement from Chrysler National Dealer Council on
"It's Halftime in America"
February 8, 2012
"The Chrysler National Dealer Council would like to make a statement in
our support of the "Halftime in America" Super Bowl ad run by our
manufacturer Chrysler Group LLC on behalf of our over 2300 franchised
Dealers.
This ad was simply a recount of the achievement of
Chrysler, and its dealers who sacrificed and drove to take this American
icon from depths during the national economic downturn to the success
we have accomplished to date. Further, it highlights our
collective resolve to continue to drive to make Chrysler the greatest
car company in the world, going forward in what will be our "second
half".
Moreover, it was designed to relate to those still
suffering the effects of the recession, that they may be buoyed by our
example and they may find the courage to endure through to similar
success going forward.
We stand unified with Chrysler in our
collaborative drive to continue to create and retail great cars and
trucks and to give our clients a world class sales experience on our
showroom floor.
We have no doubt that this ad had no political
agenda of any kind but rather a statement of fact and hope for the
future for all of us and America."
The Chrysler National Dealer Council
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